Public Affairs

We help institutions navigate the policy environments and governmental settings that influence their work, with a particular focus on the GCC and broader Middle East.

Reputation Strategy

We examine how an institution’s actions and presence are read by its audiences. The work focuses on reinforcing credibility and correcting narratives that distort the institution’s intent or impact.

Leadership Communication and Institutional Practice

We help leaders communicate direction in a way that reduces confusion and holds up under scrutiny. The work also examines internal patterns that shape how those decisions land, ensuring the institution’s public presence reflects what happens in practice.

Narrative Development

We work with institutions to define the ideas and language that anchor their public identity. The focus is on narratives that can hold over time and adapt as the institution’s work and environment evolves.